Brands need bloggers because it is but a human’s nature to follow the most happening. 

History witnessed the birth of the advertisement world, how it grew and how it harnessed the rapid change in media. 

It was not long ago, that big brands used this median to penetrate the absorbing buying minds.

We witnessed ads that moved us, made us angry, made us wish hard to get that merchandise or even gave us a dejavu. 

Now times have changed and so has the medium. 

After the influx of internet and the World Wide Web, different tools have been inculcated to help opinion makers. Brands not only air their ads, now they buy personal spaces to blare their ads on the internet or on pop ups.

Read: 5 Best Ways To Choose Images For Your Blog

Welcome to the new era:

Brands need bloggers because nowadays buyers have become very vocal about the merchandise they buy. 

Their opinions and experiences are either self-recorded or self-documented in form of a blog. Blogs are like personal journals but with no discretion disclaimers. 

Nowadays the internet is flooded with an array of bloggers and blog. Some are quiet interesting and some can really leave a bad taste in the mouth, but of course demand craves the need.

Similarly I have come across a lot of blogs that depict the true nature of a certain brand. 

A good personal experience, enhances another buyer’s confidence to take the leap. I for one am a very cautious shopper. For me value of money matters, let’s be real the bills don’t pay themselves.

Whenever something fancies me, my impulse buying nerve tries to jump the band wagon but my sanity nerve always gives me the reality check. 

The war always ends, with me searching for its reviews or blogs. I’m sure there would be others like me. Blogging has changed many lives.

Read: How To Become A Successful Blogger

Why Do Brands Need Bloggers:

I believe that big brands should affiliate with bloggers because people affiliate with each other, rather than few strange faces or voice overs on a screen. 

Blogs are what one may say” OMG, I feel the same way” or “oh wow it came out so differently for me”. Whereas ads are surreal, made to look perfect. 

I believe big brands need bloggers and they should come forward to encourage these voices because;

  • These are the free critiques that companies spend largely on conducting. Trust me a house wives point of view, would go a long way as compared to some celebrity who doesn’t even know squat about a certain tool.
  • It is more cost efficient and have I emphasized much on, relatability.
  • Their encouragement will lead to a bigger customer pool, let’s face it people love to follow what others are doing.
  • Blogging is not a one way stream, bloggers engage with their followers and help them to overcome their ambiguities and thus resulting in sales “chhhaching”.
  • Bloggers can also act as the “website traffic police” diverting the traffic your merry way.
  • Because of various blogs your company’s presence on the internet will be more visible.
  • Bloggers can be your best allies, with them you can defend your company against its critics.
  • Through bloggers brands can build trust and credibility with their customers. Thus resulting in customer retention.
  • Bloggers can help you identify the flaws and the issues regarding a certain product.
  • Bloggers mostly self teach blogging and social media strategies so they are your next best Virtual Assistants and Freelance writers.

Bloggers can be the new super power for big brands if they are engaged tactfully. In a nutshell bloggers can make your product go to Hogwarts or to the plain brick wall in the station.

Read: How To Find Time To Blog Daily

“If you don’t fail it’s because you did not risk enough, and if you didn’t risk enough it’s because you didn’t put your whole self out there.”

Carlos Barrabes


Saman Faisal is a mother to 3 adorable over zealous boys. She loves to write, travel and her passion for cooking has opened several opportunities for her. She is driven by her husbands umpteen love and support. 

brands need bloggers

Natasha Kundi

Natasha Kundi is the owner of natashakundi.com. All rights are reserved with her.

72 Comments

  1. One of the leading academic and scientific-research centers of the Belarus. There are 12 Faculties at the University, 2 scientific and research institutes. Higher education in 35 specialities of the 1st degree of education and 22 specialities.

  2. Крупный учебный и научно-исследовательский центр Республики Беларусь. Высшее образование в сфере гуманитарных и естественных наук на 12 факультетах по 35 специальностям первой ступени образования и 22 специальностям второй, 69 специализациям.

  3. Крупный учебный и научно-исследовательский центр Республики Беларусь. Высшее образование в сфере гуманитарных и естественных наук на 12 факультетах по 35 специальностям первой ступени образования и 22 специальностям второй, 69 специализациям.

  4. Hi, I think your website might be having browser compatibility issues. When I look at your blog site in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, very good blog!

  5. I don’t even know the way I ended up here, however I thought this submit was good. I don’t realize who you are however definitely you are going to a famous blogger when you are not already. Cheers!

  6. I was wondering if you ever considered changing the page layout of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

  7. Appreciating the time and energy you put into your website and in depth information you provide. It’s good to come across a blog every once in a while that isn’t the same unwanted rehashed material. Fantastic read! I’ve saved your site and I’m including your RSS feeds to my Google account.

  8. Does your site have a contact page? I’m having problems locating it but, I’d like to send you an e-mail. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it develop over time.

  9. Hey there! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

  10. Hey! Do you know if they make any plugins to help with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Kudos!

  11. Undeniably believe that which you stated. Your favorite justification appeared to be on the internet the simplest thing to be aware of. I say to you, I definitely get irked while people consider worries that they plainly do not know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side effect , people can take a signal. Will likely be back to get more. Thanks

  12. The other day, while I was at work, my sister stole my iPad and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is entirely off topic but I had to share it with someone!

  13. Great goods from you, man. I’ve understand your stuff previous to and you’re just too magnificent. I really like what you’ve acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still take care of to keep it sensible. I can not wait to read far more from you. This is actually a terrific website.

  14. Выбрав услугу “автомойка самообслуживания под ключ”, инвестор получает полностью оснащенную и готовую к эксплуатации моечную станцию без необходимости заниматься её организацией самостоятельно.

  15. Инвестиции в строительство автомоеок под ключ обещают быструю окупаемость благодаря оптимальной цепочке поставок оборудования и расходных материалов, а также продуманной системе управления бизнесом.

  16. Строительство автомойки под ключ – это удобный способ получить готовый бизнес без хлопот. Мы предоставляем полный пакет услуг, от проектирования до запуска.

  17. Howdy! I know this is somewhat off topic but I was wondering which blog platform are you using for this site? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be awesome if you could point me in the direction of a good platform.

  18. Good day! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog article or vice-versa? My website addresses a lot of the same subjects as yours and I believe we could greatly benefit from each other. If you might be interested feel free to send me an e-mail. I look forward to hearing from you! Fantastic blog by the way!

  19. It’s really a nice and helpful piece of information. I’m satisfied that you shared this helpful info with us. Please stay us informed like this. Thank you for sharing.

  20. magnificent post, very informative. I wonder why the other experts of this sector do not realize this. You should continue your writing. I am sure, you have a huge readers’ base already!

  21. This is a very good tip especially to those new to the blogosphere. Brief but very accurate information Many thanks for sharing this one. A must read article!

  22. I’m now not sure where you are getting your info, however good topic. I needs to spend a while studying more or working out more. Thank you for fantastic information I used to be in search of this information for my mission.

  23. I’m not sure why but this blog is loading incredibly slow for me. Is anyone else having this issue or is it a problem on my end? I’ll check back later and see if the problem still exists.

Leave a Reply

Your email address will not be published. Required fields are marked *