The Body Shop All in One Cheek Colour Bubblegum 05 is a light pink coloured blush which I prefer to use it on the apple of my cheeks after I have done contouring and highlighting. It gives a very subtle look. I will say that this blush is more for pale or white skin as it is quite light in colour. But I like to use it as it give a no-makeup-makeup look. The Body Shop All in One Cheek Colour Bubblegum 05 is very smooth and has silky texture. It can be used for every purpose whether it’s a wedding or simple party or a small gathering of friends. It will distinguish you from your other friends because it gives natural but beautiful look to the cheeks.